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Privacy Policy

Bala 4x4 Limited

Last updated: 15 March 2026

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1. Introduction

Bala 4x4 Limited ("we", "us", or "our") is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal information when you interact with our services, including our website, bookings, and driving experiences.

We process personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

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2. Information We Collect

We may collect and process the following types of personal data:

Personal identification information

  • Name

  • Email address

  • Phone number

  • Postal address

Booking and service information

  • Driving licence details (where required for driving experiences)

  • Booking details and payment information

  • Emergency contact information

Technical data

  • IP address

  • Browser type and device information

  • Website usage data via cookies

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3. How We Use Your Information

We use your personal data to:

  • Process and manage bookings for training or driving experiences

  • Communicate with you about your booking or enquiry

  • Provide customer support

  • Ensure safety and eligibility for driving activities

  • Improve our services and website functionality

  • Comply with legal or regulatory obligations

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4. Legal Basis for Processing

Under UK GDPR, we process personal data based on:

  • Contractual necessity – to deliver the services you book

  • Legal obligations – where we must comply with laws or regulations

  • Legitimate interests – to improve our services and operate our business

  • Consent – where you agree to receive marketing communications

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5. Payment Information

Payments may be processed through secure third-party payment providers. We do not store full credit or debit card details on our systems.

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6. Data Sharing

We do not sell or rent personal data. However, we may share information with:

  • Payment processors

  • IT and website service providers

  • Insurance providers where necessary for driving activities

  • Legal or regulatory authorities when required by law

All third parties are required to respect the security of your personal data.

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7. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, including legal, accounting, or reporting requirements.

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8. Data Security

We implement appropriate technical and organisational measures to protect personal data against unauthorised access, loss, or misuse.

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9. Your Data Protection Rights

Under UK data protection law, you have the right to:

  • Access your personal data

  • Request correction of inaccurate data

  • Request deletion of your data

  • Restrict or object to processing

  • Request transfer of your data

Requests can be made using the contact details below.

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10. Cookies

Our website may use cookies to improve user experience and analyse website traffic. You can control cookies through your browser settings.

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11. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for their privacy practices.

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12. Contact Us

If you have any questions about this Privacy Policy or how we handle personal data, please contact:

Bala 4x4 Limited
Email: info@bala4x4.co.uk
Address: Ty Uchaf, Rhosygwaliau, Bala, Gwynedd, LL237PW

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13. Changes to This Policy

We may update this Privacy Policy from time to time. The latest version will always be available on our website.

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